Unless you have been under a rock, LeBron James is leaving the Cavaliers for the Los Angeles Lakers. We all know that King James ‘got game’: 4 time MVP, 3 time NBA Champion, 2 time gold medalist and he has appeared in 14 All-Star games. All of that warrants a huge contract; close to 154 million over 4 years! And to top it off, he has leadership qualities and a likeable personality. During his latest stay in Cleveland, reports indicate the ‘LeBron Brand’ helped generate a 20% job spurt and 13% increase in businesses. Now that he is moving to Los Angeles, the recently lackluster Lakers have already noticed a substantial increase in ticket prices as well as ticket and jersey sales. Laker fans are eagerly awaiting the upcoming NBA season and are positive #LABron will take them to the finals.
Like it or not, LeBron is a BRAND (sorry my nephew!) and he has a living legacy. Cleveland will miss him but deep down they appreciate the tangible and intangible benefits he brought to the city. Los Angeles is in a frenzy and anticipating the ripple effect of LeBron’s presence. This is definitely an example of a positive brand and a strong legacy. (I’m sure my cousin is smiling!)
All of this made me think what is our ‘brand’ in the workplace? When we are at work, do we generate a positive brand? Do we have high integrity? Professionalism? Positive Attitude? Dependable? Or, do we portray a questionable or suspect brand? If we were to leave our department or company, will you leave a strong legacy or will your co-workers breathe a sigh of relief? Let’s be sure to work on our brand so we can leave a positive and impactful legacy!
BTW…..I am a King James fan!!!!
Source – statistical data, Today Show